Last updated on July, 22
🏆 Best Landing Page Builders for August 2021
Achieve high conversion rates with attractive, ready-made templates designed to turn your website into a profitable business. Simply use a landing page builder to create and publish landing pages to get more leads!
What is a landing page builder?
Spend some time in online advertising, and you’ll encounter the term “landing page” everywhere. A landing page is the first page you “land on” after clicking a link. These pages can be anything—a blog post, a service or product page, and many more. A landing page builder can help you create these effective landing pages that can quickly increase your conversions.
Why do you need a landing page builder?
The goal of landing pages is to drive your conversion rates to reach your marketing and business goals. However, not everyone knows how to code or build these pages from scratch. Landing page builder software can solve that problem for you. You can find many easy to use landing page builders to create the perfect pages for your website.
If you try to build a landing page by yourself, you may be wasting your precious time. If you do not have the right skills to code, it may take you hours or even days to finish. Thankfully, many landing page builders are available online. You can use these tools to simplify the process and create the best landing pages in a fraction of the time.
Focus Your Visitors Attention
A landing page will focus your visitor’s attention on whatever you are promoting. A single call to action (CTA) can get users to sign up, make purchases, or donate directly. Your visitors can see a straightforward task on a landing page and not be overwhelmed by other choices. This way, they are more likely to read your targeted messages and interact with your page.
Support Your Marketing Campaigns
Landing pages are essentially one-page marketing websites, and an excellent landing page serves as the lifeblood of any digital marketing campaign. Even a cheap landing page builder can do wonders for your product or service promotion. You can customize a landing page to fit any business type and match your brand.
Present a Targeted Message
When clicking on a link, you can be overwhelmed by the amount of information available on one page. Too many forms with a large amount of text will have your visitors closing the page immediately. However, with a well-crafted landing page, a single message on a simple page will catch anyone's interest. This straightforward marketing technique can help in lead conversion.
Customize Without Coding
Despite living in the digital age, not everyone is adept at programming and coding languages. If you have no coding background, it may be tricky to integrate your page into HTML. Thankfully, you can now use a simple landing page builder to create a page the way that you want it. As a bonus, it won’t add too much to your expenses.
In digital marketing, a conversion is when a site visitor completes your desired goal. It can be anything from signing up for your newsletter, completing a form, to purchasing a product. Once your visitor clicks on an ad and is directed to your landing page, they can quickly know what to do next. With straightforward landing pages, there is less noise to distract your audience.
You can always have someone custom-design a landing page for you. Experienced designers typically charge hundreds of dollars by the hour. While these designers’ pages are high-quality, not everyone has a big marketing budget. Fortunately, it is not difficult to find the cheapest landing page builders to create professional-looking landing pages at a small cost.
Core features of landing page builders
When creating a landing page, many free landing page builders let you try out some limited features. There are also paid landing page builders with more advanced features to make more customized designs. Here are some of the best features to look for to make sure that your choice is worth the penny.
Building a landing page should be a smooth and easy process. You will want an uncomplicated site with an intuitive landing page builder interface. Usually, these landing page builders have a drag-and-drop interface that’s code-free. This will allow you to move or add any element to your landing page with ease.
Not everyone has an eye for design. But even though you lack the creative skills, you don’t have to worry. Many of the top landing page builders have hundreds of tried and tested templates to choose from. Some templates target specific industries and content. All you have to do is pick a base template and customize it to your liking.
Do you want to know how many people visited your page or how they found it? Don’t fret. Built-in analytics are available for most landing page builders. You can generate reports to see statistics on your visitors and conversions. Dig into user data and find out your visitor demographics and page activity. This lets you assess how your landing page is doing.
Landing pages are for making sales or generating leads. You can make the most of your marketing campaigns by integrating email marketing software. Interactions with customers are also made easier by integrating customer relationship management (CRM) software. Integration with other tools is essential since it helps increase your page’s functionality.
Conversion Rate Optimization
Conversion rate optimization is the process of increasing the percentage of customers that convert to your site. The best landing page builders will make sure to incorporate conversion-driving elements to your site. These builders will suggest the most effective practices, from CTA placement to button optimization, to boost your page conversion rates.
A/B testing, or split testing, compares two versions of a webpage against each other to determine which one performs better. After creating some landing page designs, you can see how each landing page performs in traffic, clicks, and conversions. Once you figure out which design performs better, you can use that or further improve it.
Mobile Responsive Themes
Your landing page should also work on all devices. A mobile landing page builder can help make your landing page easier to use for smaller devices, such as smartphones and tablets. Opting for landing page builders with responsive features will make it more convenient for people to access your pages on any of their devices.
Custom Domains and SSL
Choose how to link your domain to your landing page with custom domains. When creating custom domains, you will also need an SSL Certificate for a secure page visiting experience. This will ensure that all the data that passes through the web server and browser remains private, protecting you and your landing page visitors.
Create a better visual design for your landing pages with high-quality images. Pictures can evoke emotions and transmit your message more clearly. This will enhance the overall experience for your landing page visitors. Landing page builders give you access to a library of high-resolution photos to choose images that will keep your views’ attention.
Landing page builder websites have multiple customer support channels available. Some have a live chat, while others are available 24/7 via email. Whether you want to inquire about price packages or just want to know if that site was one of the best landing page builders of 2017, you can freely talk to a representative about your concerns.
There are many free landing page builders out there. However, these will only give you limited features. To maximize your landing page design and functionality, you can opt for some paid landing page builder packages. Plus, promotional bundles and deals allow you to access more dynamic themes, templates, and features at reasonable prices.
Types of landing page builders
If you are looking for the perfect landing page builder tool, you might want to consider the different types available. The editor is the most crucial feature of a landing page builder—this is where you create and customize your landing page. There are different landing page builder categories, depending on the editor type.
Pixel Precise Drag and Drop Builders (PPDDs)
Insert textPixel precise drag and drop builders (PPDDs) allow you to freely move your page’s different elements to any desired location. You can overlap some elements, add images, place buttons however you wish. PPDDs let you change the sizes of items by dragging one corner. It also has the undo functionality to avoid any mistakes.
Pro #1: Simple to Use
You don’t need to be an expert coder to use a PPDDs. You can quickly move content around and change the sizes, colors, and position of every element. This straightforward and user-friendly interface lets you craft an amazing landing page within minutes.
Pro #2: Many Functional Elements
If you have some experience creating landing pages, then PPDDs are some of the most advanced tools you’ll find. Insert any type of media, forms, or buttons to customize your page. You can have a vast selection of templates, designs, and themes you can choose from that will maximize what your landing page can do.
Con #1: Looks Generic
While drag-and-drop builders allow for customization, it is only to a certain extent. Since you will have access to the same templates and designs as other users, you may end up with similar-looking pages. You are limited to the customization features of the site.
Con #2: More Costly
The ease of use of these landing page builders come with a price. There are one-time payments or monthly subscriptions for these types of builder software. If you want to remove the landing page builder platform’s name and branding, you may also have to pay extra.
Column-Based Drag and Drop Editors (CDD)
This type of editor is quite similar to the pixel precise drag and drop builder. The difference is that all the elements must fit into a column. A column-based layout has to be followed, which usually does not allow for overlapping of elements. These editors are typically also very intuitive, with a lot of functional features available.
Pro #1: Easy to Find
CDDs are one of the most common landing page builders available. Most of the best landing page builders of 2018 or the best landing page builders of 2019 are CDDs. You can easily drag, move, and clone whole sections, which is great if you want multiple sections of similar content.
Pro #2: Arranged Layout
With a CDD, you typically cannot overlap elements. Unlike in a PPDD editor, you can only move items based on a column. This will make your page have a cleaner layout, with everything arranged accordingly. You will not have to worry about the wrong sizing or element misplacement.
Con #1: Restricted Element Movement
Compared to a PPDD editor, a CDD has more restrictions when it comes to element movement. Resizing an image or placing it in a particular place can be tricky. Undoing actions is also not that easy to do with these types of builders, so you may have to be extra careful when using it
Page Block Editor
Page block editors are modular systems with page blocks that have pre-designed multi-element sections. You can choose a base layout and use the blocks to add headings, images, buttons, and text to your landing page. Mix and match any of the professionally designed page blocks to add to your page.
Pro #1: No Design Skills Needed
There are hundreds of templates and page blocks to choose from for each element. They make building a landing page easy and quick, even for those who lack creative skills. You can insert a fully designed section or page block without the hassle.
Pro #2: Professional Level Blocks
Page blocks are pre-designed by experts who have proven and tested those templates. Your landing page can have that wow factor with minimal effort on your part. These page blocks are common for website sections like testimonials or pricing boxes because they have a clean, polished look.
Con 1: Limited Customization
Block-based builders allow little to no movement for the elements within the block. Since these are pre-designed, you can only move those blocks around but not change anything inside them. This can result in generic-looking elements that may have similarities with other landing pages that have also used that service.
Statics editors have pre-made landing page templates. Everything is already prepared, and you simply have to choose the layout you want. After your selection, you can publish it directly and have your landing page ready to go.
Pro #1: Fast and Easy to Use
If you are chasing a deadline or just want a landing page in an instant, this editor is the best choice for you. Some of the best free landing page builders have these trial templates you can use. However, these may have some watermarks, so investing in paid templates may also be worth trying.
Pro #2: Templates for Every Page
Whether you want to create a page for a simple offer, a rewards program catalog, a sign-up page, or a thank you page, there’s a template for you. Choose from hundreds of templates for just about any possible page you may need.
Con #1: Little to No Customization Option
With static builders, you cannot freely move around or resize anything. The most you can do is hide or show the elements already in the template. You cannot change the colors, fonts, or images in the existing design. This may result in pages that look very generic and common.
Who needs landing page builders?
Online shopping and electronic retail have become increasingly popular lately. No matter how much you spend on ads, it’s useless if your customers leave your site immediately. If your customer can’t figure out how to buy items or gets confused while signing up, they are more likely to look for a site with a more user-friendly interface.
Landing pages are a great way to build your brand. Drive traffic to your site, improve SEO, and get your products and services out there with aesthetically pleasing landing pages. Captivate your audience with stunning visuals and attention-grabbing messages. Once your users click on your ads, they won’t want to leave your site.
Get more clicks and interactions on your blog. A landing page is where traffic from search engines, ads, social media, and other external links are redirected. If you are looking for more subscribers and followers, landing pages can convince your visitors on their first visit. Once they like your site at first glance, they will want to keep coming back for more.
Charity Owners and Fundraisers
Landing pages can also be used for the social good. You can optimize your site to drive more donations to your cause. Create a strong headline with a clear-cut message about the purpose of your charity or campaign to boost your call to action or CTA. Tell your visitors exactly what you want to achieve and what they can do about it.
Get people to sign up and go to your event. Put out all the information about the schedule, location, and purpose of your event to gather more attendees. You can use landing pages to sell tickets or have people register for your gala, conference, or party. Create slick and intriguing pages to catch your visitors’ interest in your event.
Step-by-step guide on how to use a landing page builder
Step1: Determine the right landing page platform for you.
The first step is to know the right landing page platform where you’ll build your landing page. Since most people don’t know how to deal with landing page builder scripts, it would be best to look for easy to use builders that do not require coding knowledge. You can use existing templates or elements that you can customize easily.
Step 2: Choose a clear goal.
The best landing pages have a single defined goal. Your objective is to collect leads and increase conversion. If you have a product or service to advertise, your landing page should match your brand. Keep that goal in mind when choosing templates and designing your landing page because it should be the driving force of your page.
Step 3: Select a call to action (CTA).
Your landing page’s call to action should reflect the CTA of your ads. Once your users click on your “Become a Member” ad, your users should be redirected to a sign-up page. If that link leads to a page that says “Thank You for Visiting,” then you will confuse your visitors. Your ad may be tagged as deceptive and may be removed instead.
Step 4: Write a catchy headline.
Most Internet users have a limited attention span. Your landing page headline should match the taglines of your ads. Use one or two sentences that reiterate why your visitor clicked on your ad in the first place. For mobile landing pages, the space is limited, so you have to make sure your message is short and on point.
Step 5: Add supporting media.
Aesthetically pleasing visuals will help convey the message of your page. This can reflect your site’s purpose and will remind your users why they are there. Quality images and videos will help send a positive message that is relevant to your goal and brand. Make sure to choose the right high-resolution media to maximize your users’ experience.
Step 6: Create a contact form.
For landing pages, less is more. If your contact form requires too much information from your visitors, they are less likely to sign up or subscribe. Only ask for the essential information that you can use so your users will not be overwhelmed. Condense your forms to only require names and email addresses to help drive lead conversions.
Step 7: Link ads to your landing pages.
Update your ad’s URL to lead to your landing pages. Create appealing taglines to catch users’ attention. You can test it out to ensure that your ad indeed directs your users to the desired landing page. If you are using ads from a platform, make sure you adhere to their advertising policies so your ad will not be removed.
Step 8: Add analytics to your landing page.
Track your landing pages’ performance by adding data and analytics tracking on your page. Your chosen platform may already have some built-in analytics. However, if you want more comprehensive statistics, you can also look for other analytics tools. Track your visitors, page activity, and conversion rates to see your page’s performance.
Step 9: Optimize your landing page.
By monitoring your page’s performance through analytics, you can pinpoint problems and find ways to improve your landing page. Use your gathered data to make adjustments to your page’s elements. You can use A/B Testing to figure out what gets users to convert more.
Frequently Asked Questions (FAQs)
When creating a landing page layout, you want to ensure that no elements overlap when your user views it. No matter what device your visitor is using, make sure that they can still read your message clearly and not be confused with your interface.
Generally, there is no recommended page length because it’s easy to scroll up and down. Usually, page width is what matters because most people find side scrolls a nuisance. Around 940 to 960 pixels would be best since this works for the majority of screen sizes.
Yes. There are some open-source landing page builders available online. If you have more knowledge about coding and tweaking the landing page software, you can use these open-source landing page builders. This will open a whole host of innovative landing page tools, especially for developers.
Usually, the platform will indicate if they have an open-source license. You can then find the link to the software to analyze and create tools to your liking.
Landing pages reflect your site’s branding, messaging, and offer. Most of these have clean, clutter-free layouts. This allows your visitors to focus on your goal. Make sure that you do not use more than one CTA, no matter how tempting it is. Also, make sure to have a clear message that isn’t confusing to users.
Choose valuable offers that will entice your visitors. Consider your offers’ cost, but make sure that it is attractive enough to persuade more users. Lastly, keep the design clean. Do not use too many elements or low-quality images. Keep it simple to make it effective.
A landing page is a standalone page with a goal to create conversions. On the other hand, a splash page is a pop-up screen that shows up when you first enter a site. A splash page is usually an introduction to your website. A landing page will only appear when your user wants to do a specific action.
These two can be the same thing. Usually, product pages include a product catalog with all items your site has to offer. However, with a landing page, you can create a standalone page dedicated to promoting a single product. You can focus on that product’s scarcity, newness, and other unique qualities.
For a product landing page, you can focus on visually dazzling offers. Pre-selling or getting pre-orders for a product through a landing page is also possible, even before the actual product page is published.
SEO stands for search engine optimization, which is the technique for optimizing your webpage, so it appears higher on search engine rankings. SEO landing pages are those optimized for search engine algorithms. These types of landing pages help drive traffic to your site and make your page more discoverable.
To create landing pages optimized for search engines, you first need to publish to a custom URL. Next, you need to determine your keywords and research which ones are more searched by users. Strategically include these keywords on your page to rank higher on search engines and be clicked on by more users.
A/B Testing lets you test two different landing pages and is run to segments of the same audience. It enables you to compare the landing page “A” to landing page “B.” Some platforms have automated A/B Testing, which lets users change variables on landing pages and see how it affects conversions.
If you want to improve your conversion or increase the number of people doing your desired action, make sure to choose the better performing landing page version. You can continue to tweak and make changes to your page until you achieve the optimum conversion rate.