Last updated on July, 27
🏆 Best Online Event Ticketing Systems for August 2021
Have you ever been to an event and wished you could have bought tickets online? The Online Event Ticketing System is the answer! You can buy your tickets in advance, print them out at home or pick them up at will call. It's never been easier to go to a show.
What is an online event ticketing system?
Do you have a company that needs to organize events to boost brand presence? Are you an event organizer who holds events such as fundraising, a fun run, a concert, or a party? These sorts of things come with plenty of logistical needs. This is where the perfect online event ticketing system comes to the picture. It helps you streamline selling event tickets online and monitoring sales reports to make things easier for your event needs.
Why do you need an online event ticketing system?
An online event ticketing system could do things that normally require more manpower to accomplish. You could just focus on planning the main event, and you can leave the system to do the heavy-lifting for event logistics.
No need to be an expert event planner
You don’t have to be an expert to use an online event ticketing system. All you have to do is download the software for free or purchase a premium kind from a software developer. Then, you could just give it a go and it will take a lot of things off your plate.
Manage ticket selling with ease
Monitoring sales reports, creating your own tickets labels, and listing tickets in any currency will never be a headache with the use of an online event ticketing system. You can manage ticketing services more effectively and efficiently even when you are busy with other event needs.
Monitor Ticket Selling Anytime and Anywhere
You do not need to put your other business on hold just because you have an upcoming event. You can monitor your ticket selling anytime and anywhere with the use of your cellphone, laptop, or desktop computer.
Core features of an online event ticketing system
You would need to check out the specifications and features when choosing the most suitable online event ticketing system for your organization. The best online ticketing system needs to be completely dependable, efficient, widely-accessible, and high uptime.
This will help your customers to book in a hassle-free, convenient, and reliable way. These features allow customers to explore different options in purchasing their tickets. It assures them that the online booking site is focused on helping them process their requests most efficiently and effectively.
Easy Registration Process
With easy access to your website, event-goers can register easily and provide the important customer details needed during the event. With the use of their mobile phone, laptop or desktop, or tablet, they can go through this easy registration process and finish in just minutes instead of lining up for hours in ticketing centers.
Multiple Payment Options and Easy Payment
Your customers can pay using any payment options that they want- a credit card, payment apps, bank transfers, and cash. Other options include listing tickets in other currencies so customers from other countries can pay using different currencies.
Customers like it when they are in control of the things that happen before and during the event that they are looking forward to attending. With the reserved seating feature, your customers can choose freely what seating arrangement will maximize their event experience. For as long as they do not cancel their ticket purchase, the seat will be reserved for them.
Event Copy Feature
Don’t you just love it when you know what will happen next during an event? Of course, this is possible with the help of an event program in your own hands. That’s right. Most of the online ticketing system gives customers a print out of the event program after they have made a successful ticket purchase. This makes you hold on to their promise of a great event experience by fueling customer excitement.
Real-Time Data Analysis
As a business owner, you would want to make it convenient for your customers. The software may have a unique feature that allows ticket purchasers to know which seats are taken, how many available slots are still there, updates about the concert, and which ticket-selling booths still have tickets to sell. It gives each purchaser an equal chance of buying a ticket because they can see for themselves the real-time adjustments made on your website. It is great for first-come, first-serve events.
Seamless Event Check-In
Long queues outside your event venue could easily turn into a mess with impatient guests. With a seamless event check-in, your customers avoid long cue lines and do an advanced check-in using the same software that they used to purchase their event tickets. This involves manual ticket scanning for those who have their QR codes on the printed ticket, and digital scanning for those who have a digital ticket.
Clients who purchase your tickets may have queries and need assistance. There are systems that will allow you to make use of their customer service.—knowing that any problems and issues they encounter during ticket purchase can be relayed to you through the 24/7 hotline. Email assures them that they are valued as customers.
Automated Email Marketing
When using an email during ticket purchase, a confirmation email is sent to your customer to verify that a successful transaction has been made. Aside from the fact that your customers will know that the transaction pushed through, this also serves as a reminder of the important things that they need to bring or observe during the event. Post-event follow-ups through email also allow event-goers to be notified of any upcoming events that they may be interested in joining using the same online ticketing website.
Intuitive Features for Better Management
Intuitive features make it easier for your event organization to increase ticket sales and profit, update customers of event changes, provide customers with different solutions to things that can go wrong during the event, and designate tasks to event organizers for better results.
Customizable Form Builder
You could create registration forms for different activities all at once. Icons and buttons can be easily dragged and dropped in different places to achieve better website presentation. Page layout can be arranged according to what should be the first thing that customers read on the website. Web page administrators can also add and delete unnecessary questions that customers have to fill in on the registration forms.
Built-In Marketing Tools
Most ticketing platforms offer different ways of ensuring that tickets will be sold out in the fastest way possible. Built-in marketing tools often include sending potential customers invites to incoming events, discounted and special prized offers for regular customers, and additional privilege for loyal users of the online ticket systems of event organizers.
Data access, data collection, and data security are some of the few things that should concern you if you are using different kinds of systems such as an online ticketing system when dealing with customers.
Data access should be limited only to the customers and web page administrators, and should not be shared with third parties who are not involved in any way with the organization. This is to prevent any unauthorized usage of these data without the clients’ permission.
Data collection is done to look for information that will be useful to the organization in future events. These data may consist of: seat preference, frequent use of a specific payment option, saleable concert packages, and other customer preferences that can help utilize different marketing strategies. Any changes in client data information should be kept up to date.
Data security is needed to assure that sensitive client data and information is stored securely, and the client approves changes to it. Data security is not only important for the customers, but it is also important for the organization as well. Fraudulent activities on the internet are rampant these days that is why clients should be assured that their information would not be used for these kinds of activities. Otherwise, this will have a bad impact on the company and reduce client satisfaction.
Use of Integration Apps
The use of integration apps is popular these days because it helps business owners like you to lessen the workload for your employees. Integration apps are computer applications designed to serve as a connecting bridge for different types of applications to work together as one. It allows users to maximize program functionality by providing access to all necessary data and produce desirable results.
Integrated Attendee Database
An integrated attendee database is a collection of all the needed information about the attendees in a certain event. This data is gathered in order to find out important details regarding the clients who use the online ticketing system on a web site. It helps you to track customers who have issues regarding the event, or in case a customer was not able to attend the event and asks for a refund.
Integrated Accounting System
The integrated accounting system serves as your guide on how to handle multi-channel payments of customers. Because customers use different means of paying for their tickets, it is difficult to reconcile such payments, so in order to make things easier, an integrated accounting system comes in. Payments from different banks, payment apps, and payments through cash will undergo the same recording process to avoid errors and mistakes in preparing financial statements.
Integrated Automation Function
Integrated automation function is an important function in an online ticketing system because it helps you to reach out to your customers in a faster way and avoid alienating any ticket buyer. Data such as name, address, email address, contact info, and payment options are collected for relevant use. This is to ensure that even during off-grid events, customers who purchased that event ticket will still be able to attend because they have received through email or text the important event details.
Event tracking is when you can keep track of the different activities from the event planning up to the end of the event itself. For the most part of the tracking, it happens during the event- how many attendees are there? Are there any customers who cannot attend and who want a refund? Are there any problems during the event? Although event tracking is focused on monitoring the event, it usually starts from the moment tickets become available to be sold.
Types of online event ticketing system
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Monthly Service Model
This type of event ticketing platform requires you to pay on a monthly basis, and there are zero per-ticket fees. With this arrangement, you can set your tickets at a very affordable price so more customers can avail to go to your event. All you pay for the system is a fixed price every month.
Pro #1: Ticket fees are not charged to clients
You can generate a good profit from this because your ticket prices are reasonable and your clients will have good customer satisfaction.
Con #1: Monthly fees may not be maximized
Even if events get canceled, you would still have to pay your subscription fee for the month.
Fee Added to Ticket Price
Rather than a monthly commitment, convenience fees are charged per ticket sold. These convenience fees come from the additional cost of printing the ticket or delivering the tickets to your customers, and other necessary and unnecessary fees that you can charge your customers on their tickets
Pro #1: Convenience fees are not part of your additional cost
You do not have to shoulder much of the convenience fees because you can share it with your customers through ticket costs.
Con#1: Costly tickets may be harder to sell
Thus, in pricing your tickets, you have to strike a balance between paying for the convenience fees and trying to sell out your event.
Fee Rolled into Ticket Price
This event ticketing platform is like the “fee added to the ticket price” platform only that the additional fees that you charge to your clients are hidden in this kind of platform. This is not really favorable on your part, especially if your customers find out about these hidden charges.
Pro #1: Convenience fees are not part of your additional cost
You do not pay fees for the ticketing platform. Rather, they are shouldered by the guests and patrons.
Con #1: Hidden fees discourage customers from going to your events again
Especially when your patrons get surprised by the sudden spike in prices, they may find out about these hidden charges. The result is that they might not participate in future events.
This event ticketing platform is to your advantage because you get to have a percentage of the total fees that you have collected. This means that if you are only a ticket seller, you do not shoulder all of the cost for ticket printing and delivery. This also means that only a small portion of your total sales goes to the expenses.
Pro #1: You get a percentage from ticket sales from the ticketing company
As the organizer of the event, you get to share the fees collected from your event even if it is just a small percentage.
Con #1: Higher ticket costs due to the law of supply and demand
Higher ticket costs will result in lower ticket sales. So if you intend to generate more profit from this event, you should offer bonuses and special features for customers who purchase your tickets.
This event ticketing platform is more favorable to your customers than to you. But at least the good thing about it is that your customers will be able to purchase as many tickets as they want because of your affordable ticket price. However, you have to share a percentage of the cost to the ticketing company.
Pro #1: Fairer to both customers and you
Your customers will look forward to participating again because of the reasonable ticket prices.
Con #1: You shoulder most of the fees
The downside of this platform is that you get to shoulder the design, mailing, printing, and administration of ticket delivery for your customers.
Who needs an online event ticketing system?
If you are new to the world of event planning, one way to attract clients is to make use of the online event ticketing system. This system will make your first time experience a good one, and it will help you a lot in giving your client the best kind of service that you can offer.
If your business is about organizing sports events, using an online event ticketing system will boost your ticket sales because clients from all over-world can purchase your ticket online wherever they are.
As a business owner, your goal is to attract more customers to notice your products and services. One way of doing this is by organizing an event that will focus on your products and services with the help of an online event ticketing system. Be it a corporate event or a simple event; you can monitor your sales and sell the right number of tickets so more customers can attend your event.
Ticket booths need to make use of this online event ticketing system to make faster transactions and provide more options to customers. If customers do not have access to online ticketing systems, ticket booths can be the go-to place for these customers.
To ensure maximizing ticket sales, ticket providers need to make use of the available resources in order to reach as many customers as possible. Online event ticketing systems are the solution to this problem as many people have access online, and they can compare ticket prices with the use of their cell phones or computers.
Ticket Aggregation or Comparison Engines
Ticket aggregation is the act of taking ticket prices and other relevant ticket information from different online ticket selling sites and comparing them to one another. This is usually called comparison engines because they compare the ticket prices on the customers’ behalf, without the intention of selling any of these tickets. You can make use of these sites by paying them to promote your online tickets by convincing customers that you offer the best ticket price with the most event features.
Custom Events Manager
One way of boosting your profit sales is by teaming up or collaborating with the customs event managers so they will serve as an intermediary for the ticket selling. Custom events managers serve as an intermediary for your ticket selling as they partner up with local event organizers in order to cater to as many customers as possible.
Step-by-step guide on the online event ticketing process
Step 1: Make an event website.
You can easily do so with an online event ticketing system. The system gets you everything in one— the website, payment processing, and reporting.
Step 2: Add your event description and a picture.
List all the vital details, such as the who, what, when, where, and why. The accompanying photo should get people excited.
Step 3: Choose the payment method.
You have the option to receive funds through credit card payments, direct deposits, checks, or electronic wallets.
Step 4: Open ticket sales.
Get your landing page live and start ticket sales. You can add checkout questions to learn about your attendees.
Step 5: Promote your event.
Make use of social media accounts, email marketing, and print ads to boost event reach.
Step 6: Track sales.
Your ticketing system has a feature that makes tracking reports easily viewable.
Step 7: Have attendees check-in.
You can have patrons check-in with a guest book. However, your ticketing platform comes with convenient options like mobile check-ins.
Step 8: Build the audience for future events.
You have data from your current attendees. Thus, you can market future events to them thanks to the contact details you have gathered.
Frequently Asked Questions (FAQs)
The setup process is the process of installing an online event ticketing system, creating an online webpage, and incorporating the two together. Most of the online event ticketing software takes about a few minutes to finish the setup. This setup is usually free of charge and is provided once the online event ticketing software has been purchased.
The answer to this really depends on the software provider. Most of the time, software developers offer free training and setup help for the software users, specifically to the software administrators and controllers so that they will be able to know how to use the software and what they should expect from it. Some developers, on the other hand, offer training and setup help for a minimal fee if you purchase the online event ticketing software from them.
Of course, you can still sell tickets offline. Online event ticketing selling is one way of making sure that you sell as many tickets as you can. However, you are still free to sell offline through ticket selling booths and other ticket-selling channels. You can even sell tickets during the day of the event by setting up on-site ticket-selling booths. This is to provide a fast and easy solution to customers who have lost their tickets or who forgot to bring their tickets.
Most of your customers can afford this ticket because it has the lowest price. If your customers only want to enjoy the event and not bother about where they sit or how far they are from the stage, then this is the perfect ticket for them.
VIP (Very Important Person)
Customers who want to have the best kind of experience in your event and not mind the price need this kind of ticket. These customers are luckiest because they can have all the bonuses and special features that come with your events such as meet and greet, autograph signing, and freebies.
Customers to an online event such as financial orientation webinars, online coaching, business conference, and online auction use this virtual pass as their tickets to these events.
Reserved seating is usually a privilege given to ticket purchasers to choose wherever they want to sit. This ticket is a bit pricey, but at least you can choose to sit closer to the speaker or performer, or you can choose to sit comfortably with your companion or teammates if you attend with a group. Another term for this is table and chair seating.
One way of encouraging customers to avail of your tickets is by offering group package tickets for those who want to attend meetings, seminars, workshops, team building activities, and other events that can accommodate a large group of people all at once. You can offer a discount for groups who would pre-register and meet the minimum number of people in a group.
If your company is organizing an event that runs for a couple of days such as music festivals, cooking showdowns, athletic competitions, art shows, and other events, you need to offer customers an all-access pass so they can witness the highlights of your event. An all-access pass is usually categorized into two kinds: multi-day access pass and one-day access pass.
A multi-day pass is a ticket you want to sell to customers who would like to attend the event based on their desire to do so. You give them the choice of attending all the events or just parts of it that they want to attend. They are encouraged but not required to attend each day and witness the unique activities each day laid out for them.
A one-day pass is a ticket you want to sell during a one-day event where customers can go back to the event as many times as they want. They can visit the event at different times of the day, but their ticket expires after one day. You can sell these tickets for events such as local band concerts, fundraising events, repetitive half-day seminars and lectures, and other events that run a cycle of activities and ends in a day.
Themed Promo Code or Special Offer
Themed promo codes or special offer tickets are tickets sold in an online ticketing system that offers a good discount and other ticket benefits along with it. This is usually sold when events need to meet a certain number of event-goers, and the ticket sales are not that impressive. Most of the time, this is offered in a limited time, so people will take advantage of the offer before it expires.
Early Bird Ticket
You can offer this kind of ticket for customers who always look out for pre-determined ticket selling dates to get the best seats and avoid long cue lines. If you want to increase your chances of improving your sales, this is one of the best ways to sell a ticket.