Last updated on July, 22

🏆 Best Popup Builders for August 2021

Get your sales going by building smart and attractive popups. Use the best popup builders to promote your products and services that will entice customers to trickle in your pipeline.

What is a popup builder? 

Managing and monitoring your website could be more fulfilling with a popup builder. An on-site messaging software, better known as a popup builder, can make non-techy users create and direct powerful promotional ads on your website easily. These on-site messages can help increase your conversions and give you an unfair advantage over your competitors.

Why do you need a popup builder?

Admittedly, people go skeptical about the added lift that a popup builder plugin can do. However, most online entrepreneurs can attest that implementing popups is a definitive recipe for better conversions. In this tech-obsessed age, entrepreneurs across the internet channels value this tool significantly. Let's explore the reasons why it's a must-have right now.

Build Your Email List

Building an email list is crucial, especially if you want to invite your visitors to sign up— with popup builders, it's possible. A nicely done newsletter that pops out on the screen will do the trick. Just make sure that your message is persuasive and the design is on-point. All thriving businesses do this to achieve their goals efficiently.

To Stay in Touch With Your Customers

Being there for your customers and having their problems resolved right away will ultimately earn their trust. One reason why prospects leave is the inability to get responses to their concerns promptly. With popup builders, you can make a personal contact form where your users can give their information to raise concerns directly and have it answered as soon as possible.

Establish a Better Social Media Presence

With popup builders, expanding your presence regardless of what social networks you prefer is achievable. Keeping your customers up-to-date about your products is essential to succeed. You can use a social popup builder to open via button and encourage your visitors to share your content. Aside from stuffing their feeds, they'll also make your business more public.

Increases Your Online Sales

Online stores are popping out every minute. People like to shop online as it is convenient and far from being laborious. Through videos, images, special offers, and discounts partnered with perfect popup builders; you can increase your online sales and have greater chances to sell your product online. That said, you can drive sales passively at any time.

Have More Visibility for Your Offers

Your popups should entice exciting offers for your users to tap into. Yes, you can insert offers anywhere on your website, but with popup builders, there will be a much greater chance that your offers will get notice. There's a proven technique to retain visitors leaving the site using a popups window that displays your special offers, discounts, etc., just before they go.

Core features of a popup builder

Applying a popup builder is the most effective and the easiest way to make your messages get noticed by your visitors, call them to action, have them subscribe to your newsletters, and more. Popup builders help retain your visitors and be conversion-ready. Here are some features to consider when choosing the best popup builder for your website.

Customizable Designs

A popup builder is jam-packed with impressive customizable features that you can design based on your style and branding. You are in control of these popups in every aspect and modify how they behave on your site. The functionality is limitless regarding what you want and how your popups will look before your customers.

Powerful Templates

Making specific popups from scratch is sometimes time-consuming. In this case, the library of templates can back you up. Here, you’ll get powerful templates like cookie consent popups, sidebar popups, member login popups, and more. These templates are also customizable and can be loaded straight to the editor with a single click.

Various Types of Popups

Popup builders don’t just create exit-intent popups, time-delayed popups, etc. You can also make many others like login forms, cookie consent notices, flash sales, hello bars, and more. Plus, you can take advantage of professionally done templates available at your disposal. If you want to make a design of your own, you can do that as well.

One Interface

Managing popups with separate plugins is understandably challenging. But with the right popup builder, you can use all your popups in a single window. Whether you are organizing or have your popups adjusted, all are achievable in a single interface. You can even make a widget pop-up in popup builder without leaving the editor at all.

No-Coding Language

Since this tool works on most editors, there’s almost zero learning curve required. Most interfaces make it super simple to create a popup with the editor. Even with publishing, it’s straightforward to execute when it comes to where, at what point of time, how often, and to whom you want to show these popups with the help of other features.

Targeting Options

This feature allows you to target who exactly sees and won’t see your popups. Moreover, you get to choose which of your posts, custom posts, and contents to use. You can also set targets and display options using the popup builder. Some of the effective ways targeting your visitors with popups include devious detection, page-level targeting, logged-in users, and traffic source.

Triggering Options

Popup builders allow you to set trigger popups for a call to action or simply make your users click any website elements like buttons, images, sidebars, menus, etc. Moreover, you have several automated trigger options to choose from, like setting a timed delay for each popup, for example. Welcome popups are a common type of automated trigger option.

Unlimited Popups Production

Unfortunately, some popup builders have restrictions with regards to popups production, page views, or websites. With the right popup builder, you can make as many popups on your sites while the number of pageviews is unlimited. This also gives you an edge to try new popups or even do A/B testing on your site without any limitations.

Unbounded Pageviews

Popup builders help you increase pageviews by automatically displaying popups on your preferred social media platforms. Pageviews are a crucial factor in stacking up with your competitors. With popup builders, you can increase your traffic. However, you need to make an effort and ensure that your popup builder offers unlimited pageviews.

Layering Options

Most popup builders in the market have a template library of 100 plus professionally done templates. If you want to make a few tweaks or build your own, you can always use the layering options to achieve that. You can also use popup builder background customization, so your popups compliment your page.

Integrations with Email Marketing Providers

Email marketing providers are one way to capture more leads. With these integrations, your popups will become more functional and immaculate. Some popup plugins have well-managed resources in which you can choose your integrations to correspond with your popups. This process will add up to the overall ability of a particular popup builder.

Advanced Rules Configuration

This one is undoubtedly the best feature that popup builder holds. Advanced rules add more options that will allow you to segment your promotions further and ensure it displays to the appropriate targeted audience. Thus, it makes it easy for the user to use and achieve their goals.

Types of popup builders

With the appropriate type of popup builder, you can maximize your site’s conversions and achieve as much as you can. However, these are awful if done inappropriately. If a popup looks outdated and shows up at inappropriate times, it will deter the user’s experience on your site. That’s why you need to learn which popup builders you will be using for your unique goals.

Drag-and-Drop Popup Builder

Drag-and-drop popup builder helps you customize popups like it is made explicitly for your website. You can add custom buttons, images, ads, insert texts to the popup builder next line, etc., and create popups with no limitations. You have total control of the settings and tweak them to match each popup to your page.

Pro #1: Intuitive Features and Hassle-Free

Reusable blocks, for example, are an intuitive add-on to the drag-and-drop popup builder. With these template blocks, it streamlines your form creation, saving you a great deal of time. You can also save the regularly used elements and drag and drop them into your form whenever you want to use them again. Hassle-free at its finest!

Pro #2: Experience Added Flexibility

You can tweak your forms the way you like them to be. With an array of element selections available at your disposal, you can tell all the changes you make in real-time. You can produce forms as usual or on-point as you want. Moreover, you can change the width and height as you see fit and even tweak the pixels as little as 50.

Con #1: Limited Availability

Although drag-and-drop popup builders have good-looking themes and templates, there are not many of them to select from. Besides, if you don’t customize the themes or templates you think suitable for your site, there’s no doubt that your popups will look identical to your competitors’ or other people’s websites.

Cloud-Based Popup Builder

With cloud-based popup builders, you can create and manage on-point modal popups to your cloud-based blogs and websites. This type of popup builder is effective yet easy to use. It will create popups that undoubtedly catch the user’s attention and present unique promotional campaigns that make your business a lot better than others.

Pro #1: Add Elements and Template with Ease

As with any cloud-based website, it stores all the codes regularly used, which means you can skip doing codes over and over again. You can also simply download templates and elements from your library, and you can start building or customizing your popups the way you want. 

Pro #2: User Friendly

With cloud-based popup builders, you can get features that are very easy to use. Making forms and promotional campaigns with cloud-based websites are made straightforward. Plus, the user interface is simple to understand. The display settings also have many options to choose from.

Con #1: Limited Website Navigation

The drawback is many cloud-based websites use identical codes to navigate throughout the page that ads use to popup before you. Therefore, when you block these popup ads, you potentially drag your time moving on to the next section of the page. Your users will find this frustrating when they are completing a form or making a purchase.

Knowledge-Based Popup Builder

This popup builder lets you create and design powerful promotional popups for your page. With knowledge-based popup builders, you will take advantage of a collection of popup guides, answers, and documentation to set them up on your page properly. You can choose when and where these popups will appear before your specific users.

Pro #1: User Feedback System Integration

The best way to find out if your popups are effective is to get feedback from your users. An easy thumbs-up concept will be enough to learn if your promotional campaigns are doing their purpose or not. This type of popup builder allows you to incorporate feedback collection from your popups, strengthening your relationship with your users.

Pro #2: Analytics and Reports

With proper analytics and popup builder click-thru options, you can learn which popups are better when converting users into paying customers. This will help you strategize and decide how and when you will display your popups to your readers. Moreover, you can refer for helpful guides and plan the next favorable course of action.

Con #1: Requires Learning Curve

Since this popup builder is a little bit advanced, this will require the users a learning curve. With so many features packed together, this might be overwhelming for start-ups and small businesses. Plus, you need to have some knowledge of coding to use the advanced features, which is also part of your overall payment.

Conversion-Focused Popup Builder

Conversion-boosting popup builder helps you produce conversion-ready, stylish popups and promotional campaigns. It focuses on capturing users by displaying email addresses, CTAs, acquiring feedback from users, and conducting surveys. You can also personalize the user’s experience by showing them the products they are only interested in.

Pro #1: Ease of Use

Using different popup builders for distinct purposes is quite challenging due to its separate setup and maintenance demand. There are so many scripts involved that later on may affect your website’s performance. Here, you can use one code or script and get all the popups you may need immediately or in the long run.

Pro #2: Cost-Effective

The majority of this type of popup builder is super affordable. This means that it is a good catch or advantageous, most especially for small businesses and start-ups. It’s more economical than its competitors, although technically you will get more tools and enjoy more features.

Con #1: Users Restriction

There will be a point when it doesn’t let you add users anymore. And because it’s low-cost, you don’t get a lot of customization control, which is sometimes a headache if you want things to get done as easygoing as possible. On that note, you should examine the general settings of popup builder beforehand or simply consider a paid plan.

All-in-One Popup Builder

Here, you don’t need any coding language to use popups to your browser-based websites or pages. Just like any popup builder, you can create and design photos, icons, gifs, clips, texts, and buttons easily. You can also use these popups to launch and monitor your promotional campaigns’ development, which is very beneficial.

Pro #1: No Coding Skills Required

With or without coding experience, you can set your first popup campaign to your page in a minute using this popup builder. There are vast tools for designing your popups and match them on your site. You can easily sync your popups to your page to display and monitor your promotional campaigns. Moreover, it is super easy to use on your site.

Pro #2: A/B Testing

This popup builder type allows you to compare two or more versions of your popups and measure which one has better performance. This is important because it will save your time from conducting how each version works and immediately solve the mishaps happening to your popups. This also prevents you from taking unnecessary risks.

Con #1: Lacks Advanced Features

Collecting user information is an example of an advanced feature that is really valuable. However, it does require coding skills to pull this off. If you’re looking for this feature, stop now and look the other way. Always know your purpose first before handing your hard-earned money to any popup builders available on the market.

Who needs a popup builder?

Marketing Automation Businesses

You can use popup builders to pinpoint your clients’ marketing strategies and align them to their distinct business goals. It will help you focus and evaluate marketing results while monitoring marketing efforts and implementing data to improve campaign results. Popup builders can support you to catch more leads and execute marketing campaigns for your clients.


Whether you make money through your blog or work under a site, popup builders can effectively make your content conversion-ready than before. Popup builders will help you in catching your reader's attention in one go. Your content should also deliver and educate the users, so strong writing skills are a must-have.

E-commerce Business Owners

A popup builder is a legit marketing tool that can promote your business and eventually drive more conversions. As you know, e-commerce businesses sell almost anything in the world. If you want your online biz to thrive, you need to study your metrics— analyzing your metrics is crucial to find out where your business is and what to improve.

Affiliate Marketers

You can increase your chances of earning commissions by incorporating popups into your website. Passive income is booming as we speak, and if you want to ensure your affiliate marketing journey a success, popup builders will be your best friend.

Small and Medium-Sized Businesses (SMBs)

To make your promotions on-point and convertible, popup builders won't disappoint you. As SMBs, your best know-how is turning previously high-priced products or services into cheap. Popup builders can help you reach your customers or target them through your newsletters and add them to your email lists for future promotions.

Step-by-step guide in using a popup builder

Step1: Consider your website’s overall theme.

Make sure to match your popups to your website’s style, fonts, colors, and tone. Onsite-messaging significantly affects your brand representation so take time to organize everything. You may insert your logo or follow a popup builder recommended image size to make sure the content style is identical on your popup window.

Step 2: The clearer the CTA, the better. 

A compelling CTA which drives sales is those that are clear and concise. This strategy maximizes the opportunity to encourage visitors to take action and convert them into paying customers. Make sure to put only one CTA per popup. Avoid confusing your visitors by presenting them with multiple options, as this deters your conversion rate.

Step 3: Use complementary colors for your CTAs. 

If you want your CTA popup builder integrated with a button to stand out, it’s best to use opposite colors against the rest of the window. It’s always beneficial if the button’s color is vibrant. Follow the trend— aesthetics, for example. Use complementary colors for your CTAs to make your popups draw more attention and pleasing to read.

Step 4: Experiment with the formats and colors of the text. 

Whether you choose a popup builder for a website free trial or a popup builder with a license, they both contain numerous popup features for different purposes. You can modify the color of your text and choose the most appropriate for your visitors. There are other types of CTAs, from the “click here” button to the “read more” window.

Step 5: Should be mobile-responsive.

According to analysis, half of the world’s website traffic comes from mobile phones. On that note, you should apply this to all of your popups and make sure it is mobile-responsive without any popup builder dimensions error. As mobile users are more difficult to convert, at least you will capture their email data and have a chance to change their minds in the long run.

Step 6: As much as possible, strive for personalization.

Personalizing your popups is a very light gesture. However, it means so much to your visitors and makes them feel welcomed and valued. Of course, it’s impossible to make separate popups for everyone. One thing you can do is to customize your popups and address them on whether your visitor is browsing from a desktop, tablet, or other devices.

Step 7: Exercise the right popup timing.

Don’t be afraid to experiment and try different approaches because timing is crucial in popup management. Study your visitor’s behavior and find the best solution as to when your popups should appear. With the help of analytics and the best popup builder features, you will find out when is the perfect time to display your offer and encourage visitors to take action.

Step 8: Produce irresistible offers. 

Every popup must do its job and draw the customer’s attention. The most effective way to achieve that is to make your offer attractive and powerful. Here, you can add facts about why your product is perfect for them and what they will lose if they reject your special offer, like a one-time popup builder discount code, for example.

Frequently Asked Questions (FAQs)

No. You don’t need skills to use and design on-point popups because most popup builders are intuitive and have readily available templates. This typically goes around from fifty to a hundred professionally done templates. You can choose one popup builder in a template and tweak it as you please. Suggestions are also available.

No. Popup builders are a no-code use. You only need to copy and paste the embed code at the end of the editing phase. A popup builder tutorial teaches the most straightforward no-code approach while driving your conversions to the maximum level. On that note, you should certainly make an effort and commit yourself in these ways— powerful yet achievable. 

Not in the slightest. Popup builders only perform their designed tasks. Most embedded code runs in a way that doesn’t ruin your website’s loading time. If you experience popup builder bugs or a popup builder breaks form, seek help from the provider itself to address your problem right away. 

Yes, you can promote your products using popups by aiming at the right target audience for optimum results. Using the best popup builder, you can incorporate special offers like discounts and flash sales through popups, which is the best way to help your business succeed and achieve conversion growth.

Certainly, popups can affect SEO. On that note, take some time choosing a popup builder that improves conversions and traffic. If you think your users have a good experience on your page, then you have a greater chance to land a higher spot on the SEO ranking list.

Popups can help convert leads by building your email list to encourage page subscriptions, makes your content on-point, and promote lead generation. The average conversion through popups is almost identical to PPC ads. So it is safe to say that popups can really convert leads as much as PPC ads do. 

You can exchange messages with your visitors and notify them first-hand about your new products based on their behavior and boost engagements via a popup builder with a button, for example. Staying in touch with your targeted visitors is valuable, specifically if your business is growing.

Applying sounds to your popups is easy. From the “Effects” panel, click on the “Popup open sound” and select which sound you want to apply on a particular popup. However, make sure to use the WAV format as some browsers do not support all the formats available.

Yes, you can. Go to the settings sections of that popup and choose the “Dismiss on content click” option. Then find the “Redirect” option, and in the location bar, enter the URL of the page to redirect your users to the content you want them to be.

If you want to learn how to edit popup builder permalinks using classic editor, make sure your provider doesn’t restrict it from you. Some providers hide this option from the editor due to its ineffectiveness as it doesn’t help any SEO rules. Plus, many users have problems with permalinks, so they did their part and removed it for the better.

This depends on your customers’ conversion rate. Any visitors can open popups on hover or on click. Plus, both approaches are conversion-ready and are very flexible when it comes to the elements you want to achieve. So really, it all comes down if your visitors convert and turn into paying customers.