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🏆 Best Push Notifications for August 2021
Have you ever been so busy that you missed an important update? Push notifications are a great way to stay up-to-date with the latest news. You can customize your push notification preferences, so you only get the updates that matter most to you. Sign up today and start getting notified about what matters most!
What is a push notification?
Ever thought about what those small popping messages from apps on your phones are? Those are examples of push notification. System-generated message that tells you if an activity is available on a closed app define push notifications. These notifications are everywhere on your smartphone and help you get updated about certain happenings.
Why do you need push notifications?
Push notification is a great way to boost your productivity by managing important information. How push notification works is that it filters new information received by your device, only notifying you the things you might need. This will benefit you greatly in trying to be effective in your daily tasks.
An app having push notifications is likely to have more engagements than another app without one. Push notifications increase the app’s engagement, acquisition, and retention. People who get notified from a push notification are more engaged because the important information is presented in a short and concise structure.
Users are given the option to select the type of information that push notifications will be updating them about. Streamlining the important information you want from an app helps you navigate faster. It saves you the hassle of skimming through tons of unrelated items. It gives you the power to customize what info you want to know immediately.
Simplifies App Use
Applications commonly use push notifications to inform you of the things you can do on their app. It highlights what the app can do for you and why you would want to use it at the moment. For instance, a transportation app during rush hours may give you a heads-up on which routes to take to get to your destination faster.
Can Send Based on User Location
When arriving at a certain area, applications from your mobile phone may provide information you need. Using the phone’s GPS, it automatically sends you suggestions on activities popularly done on where you are. It can be a restaurant suggestion, a feedback request, or even tips on getting by the area.
Enhances User Experience
Push notification marketing is an effective way to improve an app’s user engagement. By adapting to a person’s preference, the user feels empowered to do more out of the app. It also encourages the user to use the app more frequently. Push notifications remind the users that your app features can help them in their tasks.
Adapts to the User’s Device
A push notification reacts differently with the user’s device. Apple users are likely to receive fewer push notifications compared to android users. Browser push notifications also work differently. You may also customize the frequency of these notifications based on your personal preference.
Core features of push notifications
Push notification apps offer a variety of features that can help you manage your device easier. These features are easy to configure based on your preferences and are non-intrusive. Increase your working efficiency by using these nifty features that push notifications services cover.
Get notified when you receive an important message. Push notifications allow you to read messages and instantly reply to them while doing something else on your phone. You can even ignore it if you feel like the message is not urgent. Having push notifications avoids interruption from messages while you’re trying to do another activity on a different app.
Push notifications allow you to categorize and cluster information based on customer behavior. Organizing leads helps improve customer interactions and conversations. This promotes engagements and maximizes user experience. A task is lighter to handle when it is organized properly.
Mobile push notification services can cater to all sorts of apps and websites you frequently use. It can funnel the notifications for you and present them in a manner that won’t get you overwhelmed. It easily identifies the common elements of each item and lists them the way you want them to be.
Modifying notifications from your favorite apps and websites can help you get things done quickly. Receiving website push notifications from your frequently visited sites not only gets you up-to-date information, but also gives you the edge to quickly check out the hottest features and offers. Never miss the best promos with the help of push notifications.
Push notification services allow you to assess a campaign’s effectiveness based on clicks and engagements from contacts. Leads are automatically provided by the push notification to assist your campaign. You won’t need to overthink your customers’ preferences as push notifications will do it for you.
The push notification server will provide a quick look at user engagement analytics. You can use these analytics to prioritize the contents that drive more user engagements. It also highlights the components that need improvements. This feature is highly valuable when you are having difficulty reading the behavior of your customers.
When starting an untested campaign, you may try out to get feedback from a small group from your project before making a mass announcement. Push notification test campaigns allow you to easily manage test campaigns to grasp better understanding of how a population would react to your campaign.
Push notifications automatically suggest what a user usually engages with. It collects information on the frequency of activities a user does on their device. A push notification may suggest an app that could assist you in accomplishing tasks faster. It can also show you alternatives for the apps you frequently use.
You don’t have to spend too much on getting your tasks done efficiently as push notification platforms commonly offer free push notification services. If you enjoy the push notification service, you may purchase premium features that push your productivity to the next level. Saving time and effort is always worth the extra dollar.
Types of push notifications
There are several types of push notifications that can assist your business in reaching more views and engagements. Here are the types of push notifications you can consider in promoting your brand.
Web Push Notifications
Web push notifications alert you with information from your most viewed websites. It also notifies you when a new email is received, or a new message from a messaging platform. Using web push notifications increases your efficiency in using your desktop or laptop as you are informed immediately of matters that may require your attention.
Web push notifications trim down the information into short phrases or sentences that tells you only the gist of the topic its trying to update you with. You can assess the urgency of the subject matter just by reading the push notification.
The best part about web push notifications is that it doesn’t force you to respond to the notification. The web push notification flashes you the notification for only a few seconds. You have the option to respond or ignore it any time, depending on your availability.
As web push notifications try not to force you to respond, you may miss the notifications. Working on the desktop or laptop usually has an idle time where you’re AFK (away from keyboard) doing something else. You are likely to miss a web notification from time to time.
Mobile Push Notifications
Everyone today is likely to own one or more mobile gadgets and are dependent on them for their daily tasks. Mobile push notifications are effective in information dissemination as all sorts of people use mobile gadgets. It's no longer surprising to find your phone swarmed by push notifications from apps you regularly use.
Mobile push notifications inform you about activities on your favorite apps even when the app is closed. You will never feel left out as the push notifications keep you updated.
You can easily manage mobile push notifications. If it’s a messaging notification, you will be given the option to respond without opening the app. Clicking the notification will redirect you to the corresponding page of the app while swiping it left or right will remove the notification.
Having a lot of apps installed on your mobile gadget could result in tons of mobile push notifications coming in from time to time. You may find your phone swarmed by dozens of notifications after leaving it idle for a few hours. Most people find this annoying and exhausting to manage.
Email Push Notifications
Email push notifications are the hybrid of web and mobile notifications. It allows you to receive information from emails through bite-size notifications in your phone. Email push notifications are perfect for people who are always on the go but need to pay attention to their email messages regularly.
When you’re always moving around from place to place, it can be challenging to keep up with the updates on your email. Email push notifications ensure that you are updated with the items that you receive in your emails. You are sure not to miss any upcoming events and deliverables coordinated through your email.
While email notifications reliably inform you of important messages coming in to your email, it also notifies you when a spam mail is received. Spam mails are very persistent in their campaigns. Email push notifications may not always be able to filter whether an email is spam or not.
Smart Watch Push Notifications
Having an active lifestyle could hinder you from checking your computer and phone for updates regularly. Smart Watch push notifications allow you to receive information just by checking the screen of your watch. You wouldn’t have to boot your computer or open your phone’s lock screen just to check what’s going on with everything else.
Smart Watch push notifications make sure that you won’t miss any valuable information even when you’re busy doing other things. It allows you to check a work-related email while working out in the gym, or receive messages from a friend while you’re on a business meeting.
The best thing about smartwatch push notifications is that you can check for updates just by looking at your wrist. It saves you time and effort in setting up a device. People who're always on the go may find this very convenient.
The convenience of receiving smart watch push notifications require a hefty investment as smartwatches can be quite expensive. If you’re running on low budget, it might be better to look elsewhere for other ways to maximize your efficiency.
Who needs push notifications?
Platform developers benefit greatly in increasing user engagement through push notifications. Applications and websites can highlight their featured content and send users a sneak peek using bite-size notifications. It condenses contents that app users may either want to check out or skip.
Young professionals exhibit a mixture of youth enthusiasm, technology dependency, and responsibility. They are the perfect market for push notifications as these three concepts are the pillars of an effective push notification campaign. Young professionals are also the most inclined to using various kinds of apps and websites.
As push notifications can drive sales, entrepreneurs maximize their marketing by implementing push notification campaigns. Push notifications maintain a market presence to businesses, giving them leverage in promoting their goods and services. Receiving notifications about a certain product increases its market value and demand.
Students always have an active lifestyle, wanting to be involved with all kinds of stuff. When you’re young, you always want to be updated with everything that’s happening around you. Push notifications expand the reach of what you can learn and interact with. It can get you updated every time something interesting and new comes up.
Finding it hard to beat deadlines? Boost your productivity through push notifications. Whether it’s work-related motivational messages or deadline reminders, push notifications got you covered. Grab that Employee-of-the-Month Award by boosting your work efficiency with the help of push notifications.
Parents, especially first-time parents, normally are always busy all the time. Managing these tasks may be difficult when there is no one guiding you. Push notifications can aid you in organizing the tasks needed to be done and send you a ping when a task requires urgent attention. Push notifications can ensure that you’ll never miss out on parent duties ever.
Most elderly people are not tech savvy. Having push notifications around may help them navigate through the apps and websites easier. By sending only bite-sized information, the elderly will not be overwhelmed with information that they don’t really need to know. They may even use push notifications as a form of reminder if they’re having memory lapses.
Step-by-step guide in choosing using push notification providers
Step1: Identify your platform’s push notification needs.
Knowing the right push notification to use can drive your app to success. As different push notification types complement different apps, it is important to find push notification types that suit your business well.
Step 2: List down push notification providers.
There are tons of push notification providers on the market with various service features. Creating a shortlist of the potential push notification provider would narrow down the best options for you. Check feedback and reviews about the providers to have an idea of its customer satisfaction.
Step 3: Ask about push notification packages.
Compare features and pricing suited for your push notification needs. Some providers may offer features that wouldn’t benefit your business. You may even ask the provider if they can provide custom service plans.
Step 4: Check installation process.
Step 5: Confirm port compatibility.
Portability issues may be encountered when implementing push notifications. Ask the provider if their system has a subscriber portability feature which allows you to freely move to another push notification provider if you wish to do so. Avoid vendor lock-in by always checking for the portability feature.
Step 6: Ask about integration platform.
Integration with a platform is necessary to make your website flexible with the current trends. Ask the provider the complete list of platforms for their push notifications service support. Having app or browser extensions can make push notification integration a lot easier.
Step 7: Confirm customer support channels.
If issues with push notifications arise in the future, you’d want to have as many customer support channels as possible. Make sure that their customer support is available 24/7 to avoid platform mishaps. Being able to resolve customer issues fast and efficiently is necessary for identifying a good push notification provider
Frequently Asked Questions (FAQs)
Subscribing to push notification means that you would like to receive updates on a specific website or app. However, not all updates regarding that platform may be interesting for you. Receive updates on information useful to you by configuring the settings on what information to receive through push notifications.
Most push notification service providers offer free app and web push notification startup plans. If you want more features and custom setups, you may opt to take premium packages. Always remember that sourcing out free services will give you limited features you can use to promote your brand.
Before finding a provider, you have to identify which type of push notification suits your campaign well and on what platform it could run on. As push notification providers offer different services, the best push notification service is the one that suits your needs best and not the one with the best recommendations.
The simplest way to settle this is by asking the push notification provider the list of platforms compatible with their system. Running a push notification tester may also help in identifying this. Ask the provider all the details about platform and port compatibility to avoid issues in the future.
Running on free services will give you limitations to the features you can use, which may include the number of users who can receive push notifications. Increasing the number of user reach may need you to upgrade the push notification plans to a premium one.
While this is definitely an option and something you’d want the freedom to do so, some push notification providers has a lock-in agreement. Ask your provider for portability features to ensure you have the right to change providers if the provider can no longer sustain your push notification needs.
Also, stay away from providers who don’t provide portability features as these are the ones that lock-in their customers for a long period of time.
Not only does push notification providers offer demos of how the push notification would look, you can even get it for free depending on the providers terms. Some push notification providers offer free trial periods while others offer unlimited free periods but with limited reach.
Push notifications can run virtually anywhere. The difference will be on the implementation process needed to run it. You can ask your push notification provider their implementation processes on both secured and non-secured websites.
While this depends on the push notification provider’s cancellation policies, most providers allow customers to cancel their plans anytime for free. It is best to check the provider’s policies on cancellation before purchasing any plans.
Web push notifications are used to reach desktop and laptops. These notifications are run on websites with the aid of web browsers. Web push notifications are not capable of tapping applications installed on your device.
On the other hand, app push notifications identify the pre-installed device features as well as the apps you have added as it runs on smart devices. App push notifications can support rich media like images, videos, gifs, audio and other interactive elements, unlike web push notifications that can only support large images.
Generating an APN certificate for Safari and implementing service workers for Chrome and Firefox browsers is the first step in publishing a web push notification. Standard API calls are provided for browsers to confirm the domain’s subscription permissions. Ask for SDK from web push notification providers.
You can use APIs to send web push notifications to your audience. Web push notification providers will give you access to a user interface that allows you to customize your notifications.
Identify the platform you will be using to know which push notifications is best suited for your campaign. If you’re running on a web-hosted platform web push notifications is recommended, otherwise app push notifications is the better choice. You may want to consider both options to maximize your reach and user engagement.
Geolocation Notifications - Entering and leaving a location can be tracked by your applications through your device’s GPS. You may sometimes find a notification asking you how your experience was after leaving a restaurant. It might send you updates on the status of traffic around your area. These notifications are triggered by apps that are area-specific.
Geolocation notifications give the user options to choose from that are within their proximity. It tries to predict the activities and services you wish to take in the area you are visiting. If you’re traveling and have little idea of the local shops around, geolocation notifications will come in handy.
Catch-Up Notifications - Apps usually send their users a notification to remind them of the features you can use on the app. These are catch-up notifications and are made to re-engage users in using the app again. It helps you develop a bond with the app, which encourages you to use the app more often.
It’s very common for people to install an app, use it once, and forget about it later on. Catch-up notifications remind you that you have an app installed that you haven’t used for a while. Getting reminded of an app may encourage you to pick it up again. It helps the app avoid being shelved until being accidentally found again.
This keeps users engaged, which is important in having a successful campaign. When you forget about using an app due to a busy schedule, a catch-up reminder is a nice way to get reminded. A short reminder from time to time wouldn’t hurt.
Promotional Notifications - Apps commonly use notifications when letting their users know about promos they’re giving away. These tempts the users to make a deal fast as the promos may run on limited stock or on limited time offers. It’s a great way to keep the users engaged on the features and services offered by the app.
Promotional notifications attract sales. Having promotional notifications widens the reach of potential sales through promos. Reading a promotional notification may be the only way for a casual shopping app user to notice that a current promo is running. Also, promotional notifications can help you be one of the first ones to know when a promo is on or upcoming.
Recurrent Push Notifications - Recurrent push notifications are for scheduled posts highlighting a featured service or product. Book and manga apps commonly use this to let their readers know when new content is uploaded or when the managing team has chosen new editorial picks. It makes the user feel like the app is always offering something fresh from time to time.
Note that the engagement here is consistent. By highlighting top features, the user is urged to always check out what’s new. The variation in features avoids the app going stale and boring. Daily or Monthly updates on new content treats you with various things to play around the platform.
Rating or Survey Push Notifications - Rating or survey push notifications are the ones that prompt from time to time to ask about the user experience on an app. This is usually aimed to get feedback from the users regarding a specific feature or the app’s general feel. Studies show that people are more inclined to download apps with good user reviews.
Improvement is consistent. By collecting user feedback frequently, the managing team is able to develop a more user-friendly app. Constant improvement through future versions of the app could drive an increase in app installations. It also encourages the customer to use the app more as the developers adjust based on their feedback.
Order Push Notifications - Order push notifications are always appealing to users. Being able to check the status of your order can make you feel that there is a sense of security in placing an order from a specific app. Apps that provide order push notifications are more likely to get more positive feedback from users than others.
Order Push Notifications offer up-to-date status checking. Customers are encouraged to use services where they know what’s going on with their orders from order placement to delivery. Transparency is the most important element in providing order push notifications. Being able to see the current status of the orders empower the customer.
With order push notifications, there are fewer things to worry about your orders. You can check real-time the full details of the delivery, the name of the courier, and even track its current location. No more sleepless nights worrying if your order will make it in one piece or not.
Trivia Push Notifications - Trivia push notifications are perky and fun messages that can catch the users’ attention. It gives the vibe that the app is fun to use and worth your time. Trivia push notifications are creative in nature and unique. The goal of these notifications is to get the user to feel comfortable using the app frequently.
Being witty and entertaining, trivia push notifications present messages in a fun way that customers would appreciate. This can be in the form of trendy memes and quotes that relate to the topic you want to get across. Users are more likely to check out entertaining messages as it taps their curiosity more effectively.