Last updated on July, 14
🏆 Best Video Animations for August 2021
Do you need a video animation? Video animation is the most cost-effective way to get your message across. It. Contact us today and start telling your story with animated videos.
What is video animation?
Do you have a story or a message to tell? Why not use animation to share it? With video animation, you can have a new approach to storytelling. Video animation uses sequential static images and drawings to produce motion. It creates explainer videos, animated logos, ads, etc. With its limitless possibilities, video animation can bring any idea to life.
Why do you need video animation?
Video animation is trendy, but also a useful tool to get your message across. Because of the creative freedom it gives, more businesses prefer to have animated content. But these are not the only benefits you'll get from getting video animation. Read below to find out why more people are joining the animation bandwagon.
Gives New Context to Your Ideas
No matter what kind of message you have, video animation can put new context to that. You can put creative twists to even the simplest messages. Whether you want a simple storytelling approach or an intergalactic theme, you can do that with video animation. Your team will suggest unique techniques you can use to get your message across.
Brings Any Idea to Life
Unlike usual productions, video animation lets you bend the laws of nature. Whatever idea you want to put into the screen is possible. No matter how complex or out of this world, your concept is, video animation can make that happen. Just inform your animation team what kind of idea you have so that they can make a storyboard for you.
Strikes The Right Tone
Animation videos can help you hit the right tone. When you hire actors to deliver your message, the thought might get muddled because of the portrayal. With video animation, you can make the delivery as neutral as possible, or choose what kind of emotional tone will be used. It will help you cover even the most difficult topics effectively.
Easy Presentation of Abstract Ideas
Video animation can also help you capture abstract ideas. If you can't capture the concept through a camera, then animation is the best way to go. You can present global logistics, microprocessor workings, or even abstract ideas like cryptocurrencies without constraints. You can even use special effects to create materials for hard-to-present ideas.
Easy Video Production
Shooting live-action videos is no easy feat. You have check locations, hire actors, rent equipment, etc. It can be a long and daunting process. Luckily, animation video production does not require you any of that. You can even create amazing videos using online software if you want to do the animation yourself.
Helps You Stand Out from Competition
Video animation allows you to stand out from the competition. Since videos are widely used now, especially in social media, it can be hard to stand out from the pack. Animated videos can help create compelling and creative videos that can make the audience see you as an innovative and futuristic company or individual.
Boosts Conversion Rates
Whether you’ll learn how to make an animation video or hire a production team to do it for you, you increase your potential for sales conversion. Animated videos are not only engaging, but they also encourage customers to make actual purchases. Experts suggest that including them on your landing page can help increase your conversion rate to 80%.
Better Customer Engagement
Video animation can present your ideas and promote your products excitingly and engagingly. It can help you make attention-grabbing content that will surely keep your customers watching. By appealing to customers' interests, video animation can effectively deliver your ad copy and encourage the customers to make a purchase.
Improves Search Engine Ranking
Google loves animated videos, which makes video animation an effective way to improve your search engine rankings. Video animation and a good media mix can show the search engine that you have great media content. As more customers demand your content, then your search engine ranking will become higher.
Helps Clients Understand Your Product
If a customer doesn't understand your product, then they will not make a purchase. Video animations explain your products to customers effectively. You can ask your service provider to create an animated video to show how customers will benefit from using your product. You can also request to break down essential aspects for a simpler explanation.
Saves You Time and Money
Video animations don't age quickly. They remain fresh-looking no matter how many years pass. Thus, it will save you money because you don't have to update your content frequently. Also, since animated videos can express your message in minutes versus hours in live-action, the commissioning will cost less.
Upgrades Your Visual Content
If you're trying to present infographics, video animation can help you deliver your data effectively. Since too much information can cause fatigue among viewers, video animation helps you make data pleasing in the eyes and less-cluttered. It gives a guided tour of the content, so you can control the viewer's pace and highlight specific points.
Create Appealing Content
Video animation can create psychologically-appealing content. Since most people grew up watching cartoons, they are quickly captivated when they see animated content. Moving images that are fun and colorful appeals to the human brain. Thus, it will be easier to engage with the viewers and get your message across using video animation.
Core features of video animation
From being solely children's animation, video animation has evolved to become effective forms of visual communication. By combining traditional and innovative features, it overcomes live-action constraints in creating digital output. Here are a few features that make video animation the much-needed update we need for storytelling.
Easy to Update
Updating your content can be challenging, especially for live-action videos. You can't just re-shoot the same actors in the same setting easily. Luckily, you don't have this problem with video animation. Your service provider can update your content just by adding or removing parts. You can also make big changes without worrying about the usual production setbacks.
Most service providers create custom art for your video animation needs. You can ask for custom made characters and settings to translate what you have in mind correctly. These custom made artworks give a professional look to your video because the viewers will not see generic visuals in your video.
Some businesses get intimidated by animated videos because they think that the production process will be expensive. On the contrary, video animation is way more affordable versus live-action since you're eliminating several production aspects. If you're tight on the budget, you can even get free video animation software and do the work yourself.
Wide Range of Voice Over Artists
Most animated videos have video voice-overs. Service providers have a wide range of versatile voice-over artists you can choose from. You can select whatever delivery style or accent you want to match your video perfectly. You can even request your service provider for a specific voice tone or message delivery.
If you want an original video animation, the scriptwriting feature got you. Most service providers have scriptwriting services that create an original screenplay to tell your brand story. Just let your service provider know what kind of message or theme you want so that they can make a storyline for you. With an original story, your animated content will surely be a hit.
The information confidentiality feature protects whatever idea or information you relay with the service provider. Since your thoughts are essential, the information confidentiality feature requires your service provider not to disclose any information about the project. You can even ask them to sign a Non-Disclosure Agreement if you want to.
Another notable feature is the endless revisions. The service provider will send you a copy of the animated video for your feedback. Based on that feedback, they will make modifications until you're fully satisfied with the output. This feature lets you be on top of the creation process as you incorporate your insights in the final product.
Dedicated Project Managers
Most service providers have dedicated project managers at your service. You don't have to be in the dark regarding your video's progress because you'll stay updated every step of the way. They can also be reached 24/7 via live chat support in case you have concerns. These project managers also make sure that all deadlines are met for your utmost satisfaction.
Multiple Language Capabilities
It doesn't matter who your audience is. Most service providers have multiple language capabilities. Since they understand that audiences require different languages, they can create customized videos for you. This feature helps you make targeted materials that will surely be understood by your target viewers.
Types of video animation
Whatever type of message or project you have in mind, video animation can create engaging content for that. With the different types of video animation you can choose from, there's undoubtedly one that can capture your target audience. Here are a few types of video animation you can use to spice up your story-telling process.
Traditional Video Animation
Traditional video animation is also called cel animation or hand-drawn animation. It is the classic type wherein the animators draw the characters frame by frame. Traditional video animation can be entirely analog or digital. Though there are more advanced forms of video animation, some people still prefer to go traditional.
Traditional video animation is more affordable than 3D. Since it uses older technologies, the prices are not as hefty as the others. Most people prefer this type of animation for social media use because you can get videos at affordable rates.
This type of video animation is story-focused. Because 3D animations have powerful effects, it can sometimes distract you from the storyline or the intimate moments you are showing. Traditional video animation, on the other hand, tries to minimize distractions to remain story-oriented.
One drawback of traditional video animation is that it is less dynamic than other types of video animation. For instance, you want to show an object from different angles; the artist needs to redraw everything while 3D animation rotates the item to give you all possible angles.
3D Video Animation
3D video animation or CGI (Computer Generated Imagery) is the most popular type of video animation. It is common in movies, television shows, and video game animation. The animator uses a puppet or character rig to show lifelike movements. This type of video animation also helps you build more appealing and realistic characters.
Characters and objects in this type of video animation are built in a 3D space, which means that you move the camera as you do in the real world. It gives you more flexibility in shooting. Plus, the characters can move more freely without having to be redrawn for every movement.
Since characters are made in a 3D space and pattern their movements through character rigs, they are more realistic. They mimic how people move in real life. Also, because of high-end technologies, artists can now create photorealistic renders of the video animation.
Though 3D video animation has been popular for quite some time, the time spent creating them is longer than other video animation types. It usually takes years to complete a feature film. Nevertheless, the output you'll get in 3D video animation will surely compensate for the long wait.
3D video animation is way more complicated than other video animation types. Instead of just creating the characters and animating them, artists need to model the characters, add lighting, fix the textures, etc. This complicated work makes the process extremely tedious.
3D video animation is the most expensive among all the types. Because of the tedious animation process and high-end technology used, only experienced artists can pull off seamless 3D animations. Thus, the service and production charges are relatively higher.
2D Vector-Based Video Animation
2D vector-based video animation combines traditional and 3D elements. It uses hand drawings to create the characters like in the traditional type while uses the character rigs to animate them. The process of combining the features of the two video animation types may be blurry at first, but with new technologies, the mix and match became more seamless.
Compared to traditional and 3D video animation, the process in 2D vector-based animations is less tedious. It wouldn't take as long because the artist doesn't need to draw every frame. Plus, the lighting and textures don't need to be added and fixed. This simpler process helps you get your animated video in a shorter period.
Though you're getting a shorter lead time, 2D vector-based animated videos are still affordable. Because the process doesn't require all the technologies of 3D, the price is still close to the traditional type. Thus, it is still affordable.
One disadvantage of 2D vector-based video animation is the lack of visual depth. It is the same problem you'll get with all 2D drawings. Since the characters can only move in two-dimensional spaces, the movements may be limited.
Stop-Motion Video Animation
Stop-motion video animation manipulates real-world objects. It is the process of moving items slightly and photographing them one frame at a time. When the photos are shown in sequence, they create an illusion of movement. This type of video animation uses a real set. The characters here can be clay sculptures, puppets, action figures, or cut-outs.
Stop-motion video animation is an affordable alternative to live-action filming. The production team can even finish the whole shoot with just a single camera. Since you don't need to hire actors and the editing is not as rigid as the other video animation types, it won't be as expensive.
Stop-motion animation videos are incredibly eye-catching. They have the power to engage with viewers at first glance. Because the animation teams spend time producing unique designs and characters, you can bet that the videos they make are visual stand-outs.
A significant disadvantage of stop-motion animation is the lack of real movements. Since there are no character rigs here that can be movement references, the characters are somehow robotic. This lack of natural movement can throw off viewers if not appropriately edited.
Motion Graphics Video Animation
Motion graphics video animation creates interesting and dynamic movements for logos, illustrations, and texts. This type of animation can be in 2D and 3D. You can find them in commercials, sporting events, news, and different TV productions. The technique of keyframing is used here to ensure that elements have smooth motion in-between frames.
If you want to incorporate texts or logos in your video, motion graphics video animation can help you. It uses different techniques to make even dull text pop out. Also, this type of video animation can be useful in getting your message across.
Since motion graphics video animation doesn't have moving and dynamic characters, the output may lack engagement. Given that most people may find pure texts or illustrations boring, you need to combine it with other video animation types to make the content more engaging.
Who needs video animation?
Most online sellers use social media to promote their products and services. You can use even short whiteboard animated videos to discuss your products and how it can help your customers. It will not only help you with engagement but also with promotion. You'll surely be a stand-out among the competition because customers will see you as trendy and innovative.
Business owners need video animation to spice up their marketing. You can have 2D animation and motion graphics for short commercials to flash in your stores or share via social media. Service providers offer affordable rates for 2D videos, so you can have a trendy commercial to promote your business. If people love your content, it might even go viral.
As a freelancer, you need something to catch the attention of potential clients. Why not create an animated video that will sum up your services. You can put it on your website or freelancing platform page to attract customers. They'll surely appreciate the creativity and see you as a stand-out among other freelancers out there.
E-commerce Business Owners
E-commerce business owners need video animation to promote their products and services on their website. Don't let all that website space go to waste. Photos and texts may be essential in building content, but a video can kick things up a notch. You can use promotional videos that automatically play when customers open the website to get them engaged.
Media students need video animation. Since animation is a regular part of a media curriculum, you must learn how to make animation videos. Learning the basics will help you broaden your career options after graduation. There are even animation video makers online and video animation software free of charge you can use to hone your video animation skills.
The competition for bloggers is tight in the online world. Great content is essential, but people need more spice to stick to your webpage. By getting video animation, you can add moving and engaging content on your website to keep people entertained. You can get traditional or 2D vector-based video animations to create explainer videos for your content.
If you're a vlogger, then you know how important visuals are in your videos. Why don't you level up your content and add some animation? It can help you explain some important points and keep your viewers amused. Also, animated videos can help you improve your search engine rankings, which means more content viewers and subscribers.
Motivational speakers need engaging content to get their messages across. Instead of the usual powerpoints, why don't you use video animation to create short clips? It will not only spare you from telling the same stories repeatedly, but the visuals will also help the audience relate to you and understand your message more.
Step-by-step guide in choosing video animation services
Step1: Know your audience.
The first step is to know your audience. Know their age and preferences to determine the best type. If your target audience is kids, you can consider 3D animations to wow them. However, if you just want simple explainer videos for adult customers, then combining traditional and motion graphics animation is a reasonable choice.
Step 2: Check your budget.
The next step is to check your budget. You have to know how much you can afford to shed out on the project. By knowing your budget range, you'll identify which type of video animation you can get and which service providers can cater to you.
Step 3: Look for reputable service providers.
After knowing your budget range, look for reputable service providers who specialize in a video animation. There are online platforms you can check out that offer these services. Though production houses also do animations, you should consider service providers who have proven video animation expertise instead.
Step 4: Check prices and services.
Once you shortlisted service providers, check and compare their prices and services. They usually post some of their works on the website. You can use these materials as references on which service provider can give you the output you want. The standard rates are also posted on their website for easy checking.
Step 5: Ask friends or peers’ recommendations.
It is also helpful to ask for recommendations from peers. They can give you firsthand insights on the services. Plus, you can gauge whether the service provider lives up to the expectations of previous customers. It will also help you determine what type of customer service they provide.
Step 6: Discuss your plans with the service provider.
After choosing a service provider, you can now discuss your ideas and plans with the team. They will then give you possible options that fit your preferences and budget. You can also request additional services like scriptwriting if you don't have a concrete concept yet.
Step 7: Sign the agreement.
The last step is to sign the agreement. Remember to check the inclusions of the service package. You should also make sure that the output/s indicated in the contract is consistent with what you agreed on with the service provider.
Frequently Asked Questions (FAQs)
Most service providers ask for at least six weeks to finish the project. This timeline can still fluctuate depending on how soon you can give feedback. Since part of the package is the consultation and unlimited revisions, the team needs your insights before rendering the project. Also, the timeline will vary depending on how complex the project is.
Most service providers will not require you to meet face-to-face. Since they are virtual organizations, they can work remotely with customers. They can send the projects via FTP uploads and seek your feedback through email, phone calls, and web conferences. This process will eliminate the need to go back and forth to your service provider's office.
Multiple projects often use the same assets of the first video output. Thus, you can reuse these assets in the succeeding animated videos. This process can reduce the overall cost of the project. If you're hoping to have multiple animated videos with one service provider, remember to ask for this option to get a discount.
Animated explainer videos last around 60 to 120 seconds. Though there is no standard length, this range is enough to engage the viewers and make them finish the whole video. Since people's attention spans are short, they shift to the next material right away, making the 60-120 seconds a reasonable period when explaining ideas, products, or services.
The pricing of video animation depends on the complexity of the project. It also includes service charges for animation, composition, editing, and visual effects. Additional services, like scriptwriting and custom character creation, also have additional costs.
The final output is usually in full HD (1080p). After you completed the payments, you'll be given full access to the video online with multiple download options. Depending on the service provider, you can ask for different file formats. Just remember to ask your service provider regarding their available formats, so you’ll have your preferred type before rendering.
People who want to know how to add animation to videos should know that the process may be tedious, depending on the project's complexity. To complete one short animated video, you need to undergo several edits and long hours of rendering. You should also be keen on every detail to make sure that all frames are in place.
Luckily, online platforms and production houses offer video animation services to give you great animation without breaking a sweat. Just check out services online and have a professionally made video for your project.
Choosing an animation music video depends on the type of music video you're making. If you're doing purely animated content, then you can select any type of video animation. However, if you want to integrate it with live-action videos, then stop-motion and motion graphics video animation are common choices.